Revenue recovery, by phone.
TwentyTwo is an AI phone agent for Shopify merchants — it calls abandoned carts, holds a natural conversation within merchant guardrails, and writes every outcome back to the store.
01Problem
Roughly seven of ten carts are abandoned, and merchants fight it with the two channels everyone ignores: email and SMS. A phone call converts dramatically better — but no merchant can staff calls at 11pm for a ₹1,400 cart. The economics only work if the caller is software.
02Approach
The agent is built like a good sales rep, not a robot with a script: it knows the cart, the customer's history and the merchant's discount ceiling; it opens honestly as an AI assistant; it handles objections within guardrails; and it knows when to stop. Merchants configure intent, tone and limits — the voice workflow engine handles the rest, from dial to Shopify write-back.
03Architecture notes
- Trigger. Shopify webhook → eligibility rules (cart value, region, quiet hours, do-not-call) → call queue.
- Conversation. The MeetAira-derived streaming voice stack, tuned for telephony's 8kHz reality and interruption-heavy dialogues.
- Guardrails. Discount authority, claim restrictions and mandatory disclosures are enforced in the tool layer, not the prompt.
- Write-back. Outcomes land in the store: recovered checkout links, applied discounts, tagged customers, transcripts.
04Impact
05Lessons
Vertical AI products are trust products. The prompt engineering was the easy month; the guardrail engineering — provable limits on what the agent may offer and claim — is the product. Building the second product on the first one's infrastructure is the compounding I optimize for.