Ashish Gupta
UX Audit for SaaS products

Product Engineer · Creative Technologist · AI Product Builder

Ashish Gupta

Building AI-native products people actually want to use.

From conversational AI and intelligent analytics to realtime systems and developer platforms — I design products where the engineering disappears behind exceptional experiences.

Book a UX audit call See selected work
Currently
Senior Product Engineer, AI — Shiprocket
Track record
7 years · 20+ products shipped
Open to
Founding & AI product engineering roles

Selected Work · 2019 — 2026

Products, not projects.

Eight builds that went from a blank document to production — each one researched, designed, argued over, engineered, and shipped.

Aira Idle
mood · calm

Long day. I don't really want to talk about it.

Then we won't. I'll just stay here a while.

MeetAira — character platform2024 — 25

01

MeetAira

A companion that listens, remembers, and speaks — in real time.

An AI emotional companion and character platform. Custom speech-to-text and text-to-speech pipelines, Live2D-driven expression, and a streaming architecture engineered so a spoken reply is never more than a breath away.

  • Voice AI
  • Custom TTS · STT
  • Live2D
  • Streaming
  • FastAPI
Case study
Trends · SKU × City × Time
7d 30d QTD
Net revenue ₹12.4L ▲ 4.2%
RTO cost ₹1.08L ▼ 2.1%
Active SKUs 2,914 ▲ 18

Shiprocket Trends — analytics platform2022

02

Shiprocket Trends

Analytics that answers questions, not just renders charts.

An enterprise analytics platform for e-commerce sellers — AI-generated insights over interactive dashboards at SKU and city granularity, tuned until the heaviest query still felt instant. It replaced a culture of exported spreadsheets.

  • AI Insights
  • Data Viz
  • Enterprise UX
  • Performance
Case study
Copilot · seller session agentic
Seller

Show my upcoming COD remittance.

Copilot

Wants the next payout cycle, not the historical ledger. Calling the remittance tool.

cod_remittance_tool calling
{ seller_id: "•••", cycle: "next", limit: 3 }
PayoutOrdersAmount
Fri, 12 Sep318₹4,82,600
Tue, 16 Sep204₹3,11,940
Fri, 19 Sep176₹2,64,180
Action

Opened Finance → Remittance and filtered it to the next cycle.

Copilot

₹4,82,600 lands Friday across 318 COD orders. Want it as a CSV?

Shiprocket Copilot — AI assistant2023 — 24

03

Shiprocket Copilot

An assistant that does the work, not just answers questions.

A realtime voice and chat copilot embedded in the seller back-office. It retrieves knowledge, streams answers, and executes tools against live order workflows over WebRTC — currently handling 10,000+ queries a month.

  • Realtime Voice
  • Tool Execution
  • WebRTC
  • RAG
  • Streaming
Case study

Dockyard — internal AI platform2024 — 25

04

Dockyard

The platform every AI company builds eventually — built deliberately.

An internal AI platform: LLM orchestration behind one gateway, prompt management with versioning, per-team budgets and governance, a model playground, RAG pipelines, and end-to-end observability for every token spent.

  • LLM Orchestration
  • Prompt Mgmt
  • Governance
  • RAG
  • Observability
Case study

TwentyTwo — AI phone agent2025 — 26

05

TwentyTwo

A phone agent that recovers revenue while the store sleeps.

An AI phone agent for Shopify merchants. It calls abandoned carts, holds a natural voice conversation inside merchant-defined guardrails, applies recovery offers, and writes every outcome back into the store's workflow.

  • Voice Workflows
  • Shopify
  • Automation
  • Telephony
Case study

Agentic Component Library — design system2023 — 25

Playground — the real components

State ladder — every component ships all five

Default Hover Active Selected Disabled

Try it — density, states, keyboardLive components

06

Agentic Component Library

One design system, two frameworks, zero drift.

A design system shipped to React and Angular from a single source of truth — design tokens, accessibility contracts and performance budgets built into every component, with migration tooling so teams adopt it without stopping.

  • Design System
  • React
  • Angular
  • A11y
  • Tooling
Case study

Angular Migration Framework2024

07

Angular Migration Framework

Migrating a decade of enterprise UI without stopping the ship.

A framework for migrating a large enterprise Angular codebase incrementally: an extraction graph over the legacy code, automated component mapping, a verification pipeline, and a parity system that proves each migrated screen behaves identically.

  • AST Tooling
  • Codemods
  • Verification
  • Parity System
Case study
Live Orders · rolling 60s streaming
  1. 01 Bengaluru 4,820
  2. 02 Mumbai 4,315
  3. 03 Delhi NCR 3,980
  4. 04 Hyderabad 3,120
  5. 05 Pune 2,640

Order is derived from the numbers. Places change with a real FLIP — the choreography that shipped.

Live Orders Dashboard — realtime leaderboard2023

08

Live Orders Dashboard

Enterprise data with race-day energy.

A realtime order leaderboard inspired by MotoGP timing screens — live rankings and position-change choreography across thousands of updates a minute, without dropping a frame or losing legibility.

  • Realtime
  • WebSockets
  • FLIP Animation
  • Enterprise Dashboard
Case study

Working together · UX Audit

I also audit products.

Independent UX reviews of complex SaaS products — hands-on expert review combined with agentic exploration. You get a prioritised, evidence-backed backlog of what's broken, why it matters and what to fix first. Not a slide deck.

Book a UX audit call How it works
Product UX Audit Sample
UX health 71/ 100
  • Critical03
  • High11
  • Medium22
  • Low12

48 verified findings · sample data

Engineering Philosophy

Six things I refuse to compromise on.

01 / 06

Beautiful products are engineered.

The polish you can see is a byproduct of decisions you can't — rendering budgets, data models, failure states, latency contracts.

02 / 06

Great UX begins long before pixels.

In the problem statement, the data model, the latency budget. By the time a design file is opened, most of the experience is already decided.

03 / 06

Performance is a feature.

Users don't separate speed from quality. A hundred milliseconds is the difference between a tool and a toy.

04 / 06

Animation must communicate.

Motion is information — what changed, where it went, what matters now. If it can't explain itself, it's decoration. Cut it.

05 / 06

Complexity should disappear.

The hardest engineering is invisible — streaming, retries, reconciliation, recovery. What users receive is a product that simply feels certain.

06 / 06

Users should never notice the engineering.

They should only notice that they finished.

Experience · Seven Years

From first commit to founding builds.

  1. 2019

    First production code

    Frontend engineering for e-commerce at scale. The obsession with craft starts here.

  2. 2020

    Owning outcomes

    From tickets to products — shipping complete features end to end, measured on user impact.

  3. 2021

    Design systems

    Building the component infrastructure other teams ship on. Accessibility and performance become defaults.

  4. 2022

    Shiprocket Trends

    First zero-to-one platform: self-serve analytics for one of India's largest e-commerce ecosystems.

  5. 2023

    Voice AI

    A realtime voice hackathon build places top-5 (Azure OpenAI) — and becomes the seed of Shiprocket Copilot.

  6. 2024

    Dockyard

    Internal AI platform: orchestration, prompt management, budgets, governance, observability.

  7. 2025

    MeetAira

    Founding build — a realtime AI companion with a custom voice stack and character platform.

  8. 2026

    TwentyTwo

    AI phone agents that recover revenue for Shopify merchants. Zero to one, again.

7
Years building
20+
Products shipped
4
Platforms from zero
2
Founding AI builds

Shiprocket

Senior Product Engineer — AI Platforms

2022 — Present

  • Took Trends, Copilot, Dockyard and the Live Orders Dashboard from concept to production across analytics, assistants and internal AI infrastructure.
  • Led AI platform engineering: LLM orchestration, retrieval pipelines, voice, evals and cost governance for product teams across the company.
  • Built the cross-framework design system (React + Angular) and the migration tooling that moved legacy enterprise UI onto it.

Independent products

Founder-engineer — MeetAira, TwentyTwo

2024 — Present

  • MeetAira: an AI emotional companion — custom TTS/STT, Live2D expression, streaming conversation architecture.
  • TwentyTwo: AI phone agents for Shopify cart recovery — telephony, voice workflows, merchant automation.
  • Everything from positioning and pricing to infrastructure and observability. Zero to production, alone or with tiny teams.

Earlier

Product & frontend engineering — e-commerce and SaaS

2019 — 2022

  • High-traffic consumer frontends: performance engineering, accessibility, and the discipline of shipping to millions.
  • Grew from executing specs to writing them — and learned that the spec is the product.

About

Engineer by craft, product person by conviction.

I'm Ashish — a product engineer who believes the distance between a good idea and a great product is engineering taste: knowing what to build, what to refuse, and what to make invisible.

For seven years I've worked across the full surface of product — strategy, UX, frontend architecture, distributed backends, and the AI infrastructure underneath. Not because generalism is fashionable, but because the products I want to exist can't be built from inside one lane.

Right now that means AI-native products: voice companions, copilots that execute real work, platforms that make LLMs safe and affordable at company scale. The common thread — people should feel the product, never the machinery.

Ashish Gupta
Ashish Gupta Product Engineer

Product & Interface

The last ten percent that takes ninety percent of the time — that's the part users touch.

  • React
  • Next.js
  • TypeScript
  • Motion
  • Accessibility
  • Performance

Systems & Realtime

Streaming-first backends where milliseconds are the budget.

  • FastAPI
  • NestJS
  • Node
  • Redis
  • Postgres
  • WebRTC
  • WebSockets

Applied AI

From prompt to production — and the unglamorous plumbing in between.

  • LLMs
  • RAG
  • Voice AI
  • Streaming
  • Prompt Systems
  • Evals
  • OpenAI

Developer Experience

Design systems and platforms that make other engineers faster than me.

  • Design Systems
  • Architecture
  • Migration Tooling
  • Observability
  • CI Verification

Lab

Experiments worth losing sleep over.

Some of these become products. Some become lessons. Both are the point.

  • L·01 Sub-second voice turn-taking Interruption-aware duplex audio — the agent stops talking the instant you start. Exploring
  • L·02 Live2D avatar rendering pipeline Expression-mapped characters driven by conversation sentiment, at 60fps in the browser. Shipped · MeetAira
  • L·03 Prompt-diff CI Regression tests for LLM behaviour — every prompt change runs against a golden conversation set before merge. Prototype
  • L·04 Generative UI Interface components streamed from model output — layout as a first-class model capability. Exploring
  • L·05 Race-timing physics for data The MotoGP leaderboard choreography, generalised into a reusable realtime-ranking motion system. Shipped · Live Orders
  • L·06 On-device STT fallback Keeping voice products conversational when the network isn't — local-first speech recognition with seamless handoff. Exploring

Contact

Let's build something extraordinary.

The most interesting products start as slightly uncomfortable ideas. If you're sitting on one — as a founder, an investor, or a team that ships — I'd like to hear it.

Email GitHub LinkedIn Resume

Prefer a conversation? Book a call — twenty minutes, no slides.

Open to
Founding Engineer
And
AI Product Engineering
And
Technical Leadership
Selectively
Consulting