Product Engineer · Creative Technologist · AI Product Builder
Building AI-native products people actually want to use.
From conversational AI and intelligent analytics to realtime systems and developer platforms — I design products where the engineering disappears behind exceptional experiences.
Selected Work · 2019 — 2026
Eight builds that went from a blank document to production — each one researched, designed, argued over, engineered, and shipped.
MeetAira — character platform2024 — 25
A companion that listens, remembers, and speaks — in real time.
An AI emotional companion and character platform. Custom speech-to-text and text-to-speech pipelines, Live2D-driven expression, and a streaming architecture engineered so a spoken reply is never more than a breath away.
Shiprocket Trends — analytics platform2022
Analytics that answers questions, not just renders charts.
An enterprise analytics platform for e-commerce sellers — AI-generated insights over interactive dashboards at SKU and city granularity, tuned until the heaviest query still felt instant. It replaced a culture of exported spreadsheets.
Shiprocket Copilot — AI assistant2023 — 24
An assistant that does the work, not just answers questions.
A realtime voice and chat copilot embedded in the seller back-office. It retrieves knowledge, streams answers, and executes tools against live order workflows over WebRTC — currently handling 10,000+ queries a month.
Dockyard — internal AI platform2024 — 25
The platform every AI company builds eventually — built deliberately.
An internal AI platform: LLM orchestration behind one gateway, prompt management with versioning, per-team budgets and governance, a model playground, RAG pipelines, and end-to-end observability for every token spent.
TwentyTwo — AI phone agent2025 — 26
A phone agent that recovers revenue while the store sleeps.
An AI phone agent for Shopify merchants. It calls abandoned carts, holds a natural voice conversation inside merchant-defined guardrails, applies recovery offers, and writes every outcome back into the store's workflow.
Agentic Component Library — design system2023 — 25
One design system, two frameworks, zero drift.
A design system shipped to React and Angular from a single source of truth — design tokens, accessibility contracts and performance budgets built into every component, with migration tooling so teams adopt it without stopping.
Angular Migration Framework2024
Migrating a decade of enterprise UI without stopping the ship.
A framework for migrating a large enterprise Angular codebase incrementally: an extraction graph over the legacy code, automated component mapping, a verification pipeline, and a parity system that proves each migrated screen behaves identically.
Live Orders Dashboard — realtime leaderboard2023
Enterprise data with race-day energy.
A realtime order leaderboard inspired by MotoGP timing screens — live rankings and position-change choreography across thousands of updates a minute, without dropping a frame or losing legibility.
Engineering Philosophy
Beautiful products are engineered.
The polish you can see is a byproduct of decisions you can't — rendering budgets, data models, failure states, latency contracts.
Great UX begins long before pixels.
In the problem statement, the data model, the latency budget. By the time a design file is opened, most of the experience is already decided.
Performance is a feature.
Users don't separate speed from quality. A hundred milliseconds is the difference between a tool and a toy.
Animation must communicate.
Motion is information — what changed, where it went, what matters now. If it can't explain itself, it's decoration. Cut it.
Complexity should disappear.
The hardest engineering is invisible — streaming, retries, reconciliation, recovery. What users receive is a product that simply feels certain.
Users should never notice the engineering.
They should only notice that they finished.
Experience · Seven Years
Senior Product Engineer — AI Platforms
2022 — Present
Founder-engineer — MeetAira, TwentyTwo
2024 — Present
Product & frontend engineering — e-commerce and SaaS
2019 — 2022
About
I'm Ashish — a product engineer who believes the distance between a good idea and a great product is engineering taste: knowing what to build, what to refuse, and what to make invisible.
For seven years I've worked across the full surface of product — strategy, UX, frontend architecture, distributed backends, and the AI infrastructure underneath. Not because generalism is fashionable, but because the products I want to exist can't be built from inside one lane.
Right now that means AI-native products: voice companions, copilots that execute real work, platforms that make LLMs safe and affordable at company scale. The common thread — people should feel the product, never the machinery.
The last ten percent that takes ninety percent of the time — that's the part users touch.
Streaming-first backends where milliseconds are the budget.
From prompt to production — and the unglamorous plumbing in between.
Design systems and platforms that make other engineers faster than me.
Lab
Some of these become products. Some become lessons. Both are the point.
Contact
The most interesting products start as slightly uncomfortable ideas. If you're sitting on one — as a founder, an investor, or a team that ships — I'd like to hear it.
Prefer a conversation? Book a call — twenty minutes, no slides.