Our decades of experience has
taught us that in the run up to a successful election you must have a clear
robust strategy that engages your audience in the right place and in the right
way.
As the world leader in Target
Audience Analysis, we offer our clients unique insight into the public’s
perception of a given political party or candidate, as well as the primary behavioral
triggers that form the basis for voter decision-making. Target Audience
Analysis enables us to correctly identify and then target key audience groups
with the right messages, delivered via the right source, using the right
channel. It is this that makes Target Audience Analysis the most powerful
electoral effects-based tool available. Drawing on understanding obtained from
academia and the practical execution of electoral campaigns, MAKE YOU BIG is
perhaps the only organization that applies a true scientific methodology to the
sometimes esoteric sphere of voting. Combining all the research and analysis
into a strategy which guides resource deployment and message development is a
process MAKE YOU BIG have demonstrated to be world leaders in.
1.Voter
Dynamics – In order to influence a group
of people it’s important to understand the dynamics that control their
interactions with each other and identify key thought leaders and behavior
influencers.
2.Voter
Motivation – At MAKE YOU BIG we understand
how powerful motivation can be. Whether it is concerned with uniting common
enemies or establishing reward structures, we can help you move people to
action.
3.Voter
Messaging – The most effective messaging
puts the audience’s needs first. We can help you create engagement campaigns
that align your platform with the interests and concerns of voters.
4.Timeline
Creation -We have extensive experience
of developing delivery timelines for central and supporting messaging
strategies. We know when to put the right message in front of the right person.
Policy & Manifesto Guidance
MAKE YOU BIG’s political analysts
can guide policy formulation and manifesto development, using the results of
our research to create documents and platforms that appeal to key voter groups.
Make You Big-Infrastructure
MAKE YOU BIG can help you develop
the flexibility and dynamism to win.
The gathering of resources and
their subsequent allocation must be planned in such a way as to maximise their
effectiveness. Careful preparation ensures that time and money are not wasted
and that limited reserves are wisely exploited. MAKE YOU BIG is adept at
helping candidates to organize their campaigns and orientating them to meet the
electoral challenges of their constituency. Our staff have worked at all levels
of the campaign hierarchy and provided actionable solutions and bespoke advice
across multiple elections. MAKE YOU BIG is fully equipped to offer advice from
the earliest stages of campaign inception, through planning and into the
execution of the final voting phase. From party membership cards and the
database behind them to roadshows and all the operations to enable them, MAKE
YOU BIG have the skills and expertise to develop the products and events to
engage your supporters and wow the electorate.
1.Capacity
Building – We can help clients develop
and source the skills and capabilities required to effectively implement the
strategies and recommendations produced by our research and analysis.
2.Party
Organization – A modern party needs to be
flexible and dynamic to win competitive elections. Our campaign specialists can
isolate structural improvements and strategies to assist party growth at all
levels.
3.Voter
Id and Database – Gathering information about
your supporters is the first step in harnessing their commitment to volunteer,
donate and vote for you. Our enhanced databases can store all the data you
need.
4.Data
Management -MAKE YOU BIG Elections can
help you organise the data you already hold, gather the data you need and use
all of it strategically to help your teams, whether they’re in campaign HQ or
working on the ground.
5.Operational
Centres – Having all campaign
operations, data analysis and media monitoring in a single location can greatly
improve campaign efficiency. We can help build op centres that suit individual
campaign needs.
6.Security – The security of staff, premises, and data is paramount
during a campaign. MAKE YOU BIG Elections work with security providers to
ensure that all campaign assets are suitably protected from potential attack.
7.Roadshow
Vehicle – Roadshows are a major asset
when engaging widespread communities. We can provide vehicles ranging from
small speaking platforms to full-scale convoys of tour buses and show vehicles.
8.MAKE
YOU BIG Connect (Integrated Campaign Management
Software) – MAKE YOU BIG Elections’ integrated campaign management tool, MAKE
YOU BIG Connect, gives you the power to explore datasets and oversee your whole
campaign, from managing staff to engaging with voters, in real time.
Make You Big-Management
Our experienced elections
management team know the pressures of a campaign and have the resolve to get
winning results. We can ensure the smooth running of campaigns by anticipating
problems and preparing solutions on the path to the voting booth.
In time critical scenarios MAKE
YOU BIG can deploy a field team to mentor and guide key party staff in the
implementation of core campaign activities. Our experience of advising
candidates throughout the life of their campaigning effort has instilled within
MAKE YOU BIG the ability to quickly adapt to the needs of our clients. We can
provide an assessment of the strengths and weaknesses of a particular client’s
organization and equip them with a bespoke plan to accentuate their advantages
and mitigate identified problems. As a company with decades of experience in
the electoral management arena, we understand that the needs and abilities of
each client are unique and tailor our capacity building efforts to the
pre-existing conditions of each campaign. We understand a crucial part of any
election fight is day-to-day organizational management during the white hot
heat of a campaign. Our advisors can help support your existing organization to
give your campaign a massive strategic advantage.
1.Budgeting & Fundraising – MAKE
YOU BIG Elections can help you raise vital campaign funds and significantly
enhance the strategic allocation of funding, maximizing the effectiveness of a
campaign while reducing unnecessary expenditure.
2.Reputation Management – A crucial
element of any campaign is the need to promote a positive image of the party
and main candidates and defend them against any negative or personal attacks
from opposition forces.
3.Event Management – From small
community events to full-scale rallies of over 100,000 people, MAKE YOU BIG
Elections knows how to put on shows that entertain, inform and engage the voters
so they listen to your message.
4.Legal Advise – To ensure candidates
and party workers stay on the right side of rules and regulations a team of
experienced legal professionals can provide thorough ongoing training and
oversight.
5.On the Ground Support – Teams of
election experts from MAKE YOU BIG Elections can be embedded within your team
to help train staff and oversee operations in order to ensure ongoing
effectiveness as your campaign builds momentum.
6.Election Campaign Management –
Successful Election Campaign Management starts months before the polls open,
and is based on fundamental understanding of the individual motivations and
desires of voters at community, constituency and national levels.
